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Overexpansion could cost your company. Juan Valdez learned that the hard way

Wider reach doesn't guarantee stronger returns. One coffee brand cut to five markets and posted the highest EBITDA in its history

Overexpansion could cost your company. Juan Valdez learned that the hard way

Overexpansion could cost your company. Juan Valdez learned that the hard way

Published June 16, 2026 · Category: Markets

Overview

Wider reach doesn't guarantee stronger returns. One coffee brand cut to five markets and posted the highest EBITDA in its history

Source

Originally published at qz.com.

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