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Everyone is a media brand now

As brands build studios and buy platforms, companies are reshaping media by turning marketing into entertainment and journalism into in-house content

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Metral Newsroom
Editorial Desk
· 2 min read
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Everyone is a media brand now

Everyone is a media brand now

Published June 23, 2026 · Category: Markets

Overview

As brands build studios and buy platforms, companies are reshaping media by turning marketing into entertainment and journalism into in-house content

Source

Originally published at qz.com.

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