‘End of an era’: what is the future of British TV after Sky’s ITV takeover?
Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTubeOnly five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers.Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival as dee
Overview
Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTube
Only five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers.
Details
Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival as deep-pocketed companies such as Netflix and YouTube hoover up audiences and commercial revenues.
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Originally published at www.theguardian.com.
