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Dynamic ticket pricing has consumed the World Cup — and changed who gets to go

World Cup ticket prices moved like airline fares all year. FIFA's dynamic experiment left fans waiting at the gate

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Dynamic ticket pricing has consumed the World Cup — and changed who gets to go

Dynamic ticket pricing has consumed the World Cup — and changed who gets to go

Published June 10, 2026 · Category: Markets

Overview

World Cup ticket prices moved like airline fares all year. FIFA's dynamic experiment left fans waiting at the gate

Source

Originally published at qz.com.

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