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Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparencyBrands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. Continue re

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Brands using AI-generated influencers to promote products on social media

Brands using AI-generated influencers to promote products on social media

Published June 21, 2026 · Category: Markets

Overview

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.

Details

The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.

Continue reading...

Source

Originally published at www.theguardian.com.

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