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Amazon Prime Day's first day posted record U.S. online spending, beating forecasts

Adobe Analytics tracked $8.3 billion in U.S. online spending on day one, topping its $7.9 billion estimate and marking the biggest e-commerce day of 2026

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Amazon Prime Day's first day posted record U.S. online spending, beating forecasts

Amazon Prime Day's first day posted record U.S. online spending, beating forecasts

Published June 24, 2026 · Category: Markets

Overview

Adobe Analytics tracked $8.3 billion in U.S. online spending on day one, topping its $7.9 billion estimate and marking the biggest e-commerce day of 2026

Source

Originally published at qz.com.

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